Ep. 004 - Consultation: Who's Your Avatar

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This week’s episode is our second consultation with Munib Sheikh. The focus of this consultation is to help Munib define his avatar. An avatar is a profile of the ideal person who will resonate with your podcast. Defining your avatar will help you remain focused when creating content. Podcasting is a lot like fishing. There are plenty of fish in the ocean, lake or river and there are many different ways to catch them. With that said, if you go with fishing without a plan, you’re likely to walk away with an empty cooler. However, if you determine you are fishing specifically for bass and use bait that bass like, you are more likely to catch a bass or two on your trip. While you may not walk away with a cooler full of bass the first time you go fishing, you will be better equipped to catch bass in the future which will translate to more successful fishing trips. The same is true for podcasting - you may not get 10,000 listeners in the first month but if you focus on your target audience, it will translate to future success.  

By the end of this episode, you will:

• follow Munib’s journey to discovering his avatar

• know the importance of defining your avatar

• understand the process for defining your avatar

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