In this week’s episode, I talk about the importance of just pressing the record button. Now don't get me wrong, you first need to go through the process of developing a vision and plan for your podcast and/or videocast. The idea/development phase will provide you the best opportunity to sustain your creative endeavor. However, you can't stay stuck in the idea/development phase. At some point, you need to stop planning and start recording.
By the end of this episode, you will:
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In this week’s episode, I explain how to properly brand your podcast and videocast. Your brand is how people identify you. In business, your brand will determine the type of customers you will attract. For instance, brands like Mercedes and Gucci are instantly associated with luxury. These brands are often automatically given the benefit of the doubt when is comes to quality. While both companies do make quality products, their brands have created instant credibility with consumers. Both companies logos are instantly recognizable by most people. This shows that a quality presentation is essential to developing your brand. Branding works in the same manner when it comes to podcasting and videocasting. Your content is king however, quality is definitely the beautiful queen.
By the end of this episode, you will:
In this week’s episode, I focus on why every business owner needs to be creating their own content whether that's a podcast and/or videocast. Gone are the days where you can just purchase a commercial on TV or the radio to create awareness of your business. The reality is that traditional forms of media such as TV and radio are dying which means their impact on influencing potential consumers is dying as well. More and more, people are seeking out original and organic content. Ironically, as people are becoming less dependent on personal connections in their personal lives, people are becoming more dependent on personal connects with the goods and services they want and need.
By the end of this episode, you will:
In this episode, I give a quick overview of how to distribute your podcast and videocast. Once you record and edit your podcast and videocast, you have to make it accessible.
By the end of this episode, you will:
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